Your patients are already searching for LASIK, cataract surgery, cross-linking, and other procedures. I help your practice show up when they search and give them a clear path to contact you.
You didn’t choose ophthalmology to worry about ads. You chose it to care for people’s vision.
Patients decide before they reach the chair
By the time someone searches for a specific procedure near them, they already know what they're looking for. What they haven't decided is where.
Before they book, they've often compared surgeons, read reviews, and checked whether you offer the procedure or lens they were told about.
Where practices lose them
A larger clinic shows up first.
The ad sends them to the homepage, not a page about the procedure.
The page doesn't answer candidacy or cost, so they leave.
Nobody can tell which searches turned into calls.
The inquiry sits until Monday.
Most practices have two or three of these gaps. Each one costs you patients you already paid to reach.
The four parts your practice needs to capture search demand
Google Search Ads
Show up for the procedures patients in your market are already searching for. Each ad matches the search, not a generic clinic message.
Procedure landing pages
Each procedure gets its own page, built around candidacy, cost, recovery, and the doctor. The page lives on your domain and doesn't change the rest of your website.
Call and form tracking
You see which searches produced calls and form inquiries, not just clicks.
Your Google listing
Stronger visibility for patients searching close to your practice.
Campaigns and pages in English or Spanish, where it helps.
Your first 30 days
1. Research
I review your market, procedure mix, current Google presence, and what patients nearby are actually searching for.
2. Build
I write the campaign, build the procedure landing page, and set up call and form tracking.
3. Launch
You review everything before it goes live. I test the page, forms, and phone numbers on desktop and mobile, then check the campaign before launch.
4. Watch and adjust
I monitor the searches coming in, block wasted spend, and adjust the ads and page based on what patients actually do.
After launch, you review it with me
Every month, we go over what happened, what changed, and what I recommend next. No account manager in between: you talk to the person doing the work.
Calls and form inquiries, broken down clearly
What patients near you are searching for
What I'm changing next, and why
Plain-language updates, no marketing jargon
A specialist, not a general agency
The clear difference of specialist marketing
Like blurry glasses, their ads miss the mark. They don't understand eye care or what makes your practice unique.
A general agency (dentists, lawyers, restaurants...)
(eye-care practices only)
Broad keywords, whoever clicks
Built around what patients actually type
Ads go to your homepage
One page per procedure, answering candidacy and cost
An account manager who passes notes to a team
Me, the person doing the work
Set up once, then left alone
Adjusted every month for searches near your practice
Patient. Strategist. Eye care ally.
I've been on the patient side of this search
At 17, I was diagnosed with keratoconus. I had corneal crosslinking and spent years in specialty eye care, including RGP lenses and the long follow-up that comes with them.
I know what it's like to search for answers, compare doctors, read reviews, and hope you've picked someone who understands your case.
Later I built my career in marketing, much of it in eye care. Eyemplify comes from both sides: the patient who knows the uncertainty, and the marketer who knows how to turn those searches into booked consults.
Built for private eye-care practices
I work with eye-care practices that want a clearer, more predictable flow of new patients.
A good fit
Ophthalmologists and private eye-care clinics
LASIK and refractive surgery practices
Cataract, cornea, retina, and glaucoma specialists
Oculoplastic and eyelid practices
Optometrists
Not a fit
Hospitals and large health systems
Practices outside eye care
General marketing work
One practice per area. I don't run competing campaigns for two practices in the same market, so your budget never bids against another client of mine.
Start with the part your practice actually needs
Some practices already have strong procedure pages. Others already have paid media covered. I don't bundle work you don't need.
Focused Insight
$900/month
For practices that have patient acquisition covered but want a consistent, credible social presence.
Monthly content strategy and planning
Social copywriting and creative direction
Branded posts, carousels, short-form video, and practice updates as needed
Procedure education and patient-facing content
Scheduling and publishing
Content adapted to the platforms that matter most to your practice
Monthly review with me
The content mix changes with your goals, audience, and what is happening inside the practice. I don't force every client into the same posting formula.
Paid social campaigns, on-site production, and full inbox or community management are scoped separately.
Precision Focus
From $1,250/month + ad spend
For practices with strong existing pages that want Google Search managed properly.
Google Search campaign strategy and management
Keyword and search-term research
Ad copy and testing
Call and form tracking
Ongoing monitoring and budget adjustments
Landing-page recommendations
Monthly review with me
Plain-language reporting
Your media budget is paid directly to Google. I never mark it up.
The Clear View
From $2,500/month + ad spend
For practices that want one person managing the path from patient search to inquiry, plus ongoing social content.
Everything in Precision Focus, plus:
Procedure landing-page copy, design, and development
New campaign pages as procedure priorities expand
Ongoing landing-page improvements
Google listing alignment
Social media strategy, content creation, and publishing
Patient education, procedure content, and practice updates
Content adapted to the channels that matter most to your practice
English and Spanish where it helps
Monthly strategy and performance review directly with me
Your Google Ads budget is paid directly to Google and is never marked up.
Prices in USD.
Not sure which fits?
Tell me your market, the procedures you want to grow, and what you already have in place.
I'll recommend the smallest scope that actually makes sense.
Already have strong landing pages? Precision Focus and Focused Insight can be combined without adding web work.
Multiple locations or a larger scope? I'll build the engagement around the locations, procedures, and channels you actually need.
Third-party costs such as domains, hosting, tracking software, or other required tools are paid separately and never marked up.
90 days to start. After that, month to month with 30 days' notice.
Discounted founding rates are available for my first three Eyemplify practices.
In exchange, I'll ask for permission to document the campaign as a case study after the first 90 days, with your approval on anything published.
Ask me about founding terms on the call.
The Eyemplify Guarantee
Your only focus? Perfecting vision. Leave the patient search to me.
Ongoing optimization, always included
Your campaigns are constantly improved to boost results, no surprise fees. If something underperforms, I don't pause, I refine it, fast and at no extra cost.
Flexible partnership
I ask for 90 days to start, so campaigns have time to reach full strength. After that, it's month to month with 30 days' notice.
A real partner, not an AI script
No blurry answers, no bots. You'll work directly with me, not automation. A real partner who sees what matters and helps you grow with clarity.
Support. Strategy. 20/20 Growth.
No competing clinics in sight
I work with only one clinic per area. No overlapping campaigns, your growth gets 100% of my focus.
See the results, feel the support.
Clear updates, simple reports. I'll keep improving your campaigns until your calendar shows it's working.
Patient-first perspective
As someone diagnosed with keratoconus, I've been on the patient side of the exam room.
Questions practices usually ask
How soon will I see results?
Ads start showing for real searches within days of launch. How many inquiries you get depends on your market, procedure, and budget. The first 90 days are for learning what works and cutting what doesn't.
Do I need a new website?
No. Procedure landing pages live on your domain, for example lasik.yourpractice.com, and your current website stays as it is.
Do I keep control of my ad account?
Yes. The Google Ads account is yours and billed to your card. I work inside it, and you can remove my access anytime.
Will you work with other practices in my area?
No. I take one practice per area, so I'm never running campaigns that compete with yours.
Do I need to understand marketing?
No. You get a plain-language update each month: inquiries, what patients are searching, and what I'm changing next.
Who will I work with?
Me. There's no account manager or outsourced team in between.
Do you work in Spanish?
Yes. I write campaigns and landing pages in English or Spanish, depending on your patients.
What if I want to stop?
After the first 90 days, it's month to month with 30 days' notice. Your ad account, pages, and data stay with you.
Do I need a big budget to start?
Not at all. I customize every campaign based on your goals, location, and local competition. Whether you're in a major city or a smaller town, I'll help you get the most out of a budget that works for you.
Your next patient is already searching
Tell me your city and the procedure you want to grow. On a 15-minute call, I'll show you what patients near you are searching for and where your practice shows up today.
